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In Part-1 of this blog post, we introduced the concept of omnichannel banking and explained how it differed from multichannel banking. We'd claimed that 100% multichannel support was neither necessary nor…

When I wrote Differentiate Your Product By Going The Extra Mile, I'd meant it to be the second and concluding post. But, I recently came across a few more updates - some…

Enough and more has been written about how banks lack fully fledged multichannel support. For the uninitiated, a "channel" refers to the medium of communication between customers and businesses such…

In my early blogging days, I’d written a blog post called Indian Education System is the Best … for India! Despite realizing that my views on this subject were, ahem,…

The use of QR codes in advertisements continues unabated. We came across three of them on a single day recently. As you can see below, there's one from the leading…

In Part 1 of this blog post, we'd compared the realtime SMS alerts for credit card transactions sent out by  two banks, BANK1 and BANK2. In this Part 2, we'll…

I recently realized that wherever I go, malls follow. My mall karma started when I was working in Ramco Systems in Chennai, India. Located in the basement of Apex Plaza…

Credit card holders in India might have noticed of late that they're receiving SMS alerts on their mobile phones each time they use their cards. I'm not sure if this…

Those of you familiar with the world of search before Google would know that Google's search engine attained massive following because of its blazing speed and exhaustive coverage of the…

http://optimize.ly/l2BfDR http://www.gtm360.com/images/logo_optimizely_100w.jpg http://techcrunch.com/2010/07/15/optimizely-ab-test/">http://techcrunch.com/2010/07/15/optimizely-ab-test/ Art Meets Science With A/B Testing - Part 1 Enter the new crop of providers of cloud-based A/B testing solutions. They include Optimizely, Unbounce and Webify. These…