Season’s Greetings!
Season's Greetings and Best Wishes for a Happy New Year 2012 from GTM360 Marketing Solutions. We're pleased to share details of some of the milestones we achieved during 2011: We delivered…
My Ungoofy Traveler Moment
In the Wanderlust section of a recent Corporate Dossier supplement of The Economic Times, Mr. Rajiv Duggal, Managing Director of the leading travel agency Kuoni India, recounted his following goofy…
Is Email Principally Unsuited For Delivering Statements?
In the past, I've given several reasons to explain my preference for printed bills and statements. I've recently begun to feel that there's perhaps a more fundamental and deep-rooted reason for…
Beware Of Losing Sales With Bad Loyalty Programs
It wasn't so long ago that I'd blogged about how one particular retailer's loyalty program actually bred disloyalty. The ink is hardly dry on that post and I've already found…
Speed Up Your Outlook Search With These Shortcuts
Here's a productivity tip for Microsoft Outlook users who would be familiar with its search feature. Quite often, most people are only looking for specific emails they've received from someone, sent…
Why You Need An App To Tell You If You’ve Read A Particular Book
We're in the market for a mobile app for book lovers to find and rate books. These could be books written by a person's favorite author or recommended by someone…
The Tug-of-War Between Different Pricing Models
Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. https://twitter.com/s_ketharaman/status/1259802710838214657 In cost-plus pricing, all input costs are totalled up and…
Strange Yet Familiar Results In Google Images Search!
I recently bought the latest Panasonic KX-TSC62SX corded telephone. In a recent blog post on pricing models, I was planning to use this phone to illustrate a certain point. While I…
Jumping On The Omnichannel Bandwagon – Part 3
In Part-1 of this blog post, we'd described multichannel banking. In Part-2, we'd introduced the concept of omnichannel retailing. In this concluding part, we'll explain what omnichannel behavior could mean in…
Fortune GLOBAL 500 And Indian IT Companies
In its 15 Aug 2011 issue, FORTUNE magazine acknowledged that it "erroneously omitted Chrysler Group from the GLOBAL 500 list" published a fortnight earlier. It goes on to regret this…