Why You Need An App To Tell You If You’ve Read A Particular Book
We're in the market for a mobile app for book lovers to find and rate books. These could be books written by a person's favorite author or recommended by someone…
The Tug-of-War Between Different Pricing Models
Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. https://twitter.com/s_ketharaman/status/1259802710838214657 In cost-plus pricing, all input costs are totalled up and…
Strange Yet Familiar Results In Google Images Search!
I recently bought the latest Panasonic KX-TSC62SX corded telephone. In a recent blog post on pricing models, I was planning to use this phone to illustrate a certain point. While I…
Jumping On The Omnichannel Bandwagon – Part 3
In Part-1 of this blog post, we'd described multichannel banking. In Part-2, we'd introduced the concept of omnichannel retailing. In this concluding part, we'll explain what omnichannel behavior could mean in…
Fortune GLOBAL 500 And Indian IT Companies
In its 15 Aug 2011 issue, FORTUNE magazine acknowledged that it "erroneously omitted Chrysler Group from the GLOBAL 500 list" published a fortnight earlier. It goes on to regret this…
Jumping On The Omnichannel Bandwagon – Part 2
In Part-1 of this blog post, we introduced the concept of omnichannel banking and explained how it differed from multichannel banking. We'd claimed that 100% multichannel support was neither necessary nor…
Differentiate Your Product By Going The Extra Mile – Part 3
When I wrote Differentiate Your Product By Going The Extra Mile, I'd meant it to be the second and concluding post. But, I recently came across a few more updates - some…
Jumping On The Omnichannel Bandwagon – Part 1
Enough and more has been written about how banks lack fully fledged multichannel support. For the uninitiated, a "channel" refers to the medium of communication between customers and businesses such…
Indian Education System for UK?
In my early blogging days, I’d written a blog post called Indian Education System is the Best … for India! Despite realizing that my views on this subject were, ahem,…
GenY Is The Sweet Spot For QR Codes – At Least For Now
The use of QR codes in advertisements continues unabated. We came across three of them on a single day recently. As you can see below, there's one from the leading…