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Good news for banks, e-commerce, insurers, IT, universities and other organizations who generate a large volume of leads from their website. The new "Rocket Routing" feature of our EMAIL360 website leadgen…

Banks have the opportunity to cut costs and enhance customer experience by adopting mobile, social media and other cutting edge technologies. However, most of them drag their feet on being…

From: S Ketharaman To: The Editor of The Economic Times Subject: Class Action Suits Dear Editor: Apropos the article “Class Action Suits will Help” published on 21 January 2012 in…

From: S Ketharaman Sent: Friday, February 10, 2012 To: editet@timesgroup.com Subject: Laughter Is The Best Medicine Dear Editor of The Economic Times: “Welcome Insomnia”, “Duvvuri Yossarian?”, “Mamata’s Maps”, “You don't…

I was recently flying back from Hyderabad to Pune. A few minutes after checking in, I received an SMS message alerting me to a 90 minute delay. Instead of 2055,…

At the NASSCOM Leadership Summit currently underway in Mumbai, India, the CIO of a leading American company advises Indian IT companies to "come up with targeted solutions for clients' problems…

A lot of water has flown under the bridge since we wrote Is It Adios To PayPal From India? New updates to PayPal business / merchant accounts in India include:…

As I'd pointed out in this blog post a couple of years ago, just because micropayments support convenient ways to pay for digital content doesn't necessarily mean that people will…

When we'd last executed search engine marketing (SEM) campaigns on Google AdWords and LinkedIn Ads (or LinkedIn DirectAds, as it used to be called at the time), we found that,…