Don’t Blame Google For Everything
Apart from using its search engine regularly and being a customer of Google AdWords and a couple of its products, I've no personal or professional interest in Google. However, as…
The Clear & Present Danger With Contactless & NFC Payments
Technophobes and security pundits have been warning for a long time that it's possible for a passerby with an RFID reader - and malafide intent - to skim debit /…
First Impressions Of Google Maps Navigation
Three days ago, Google announced turn-by-turn navigation with voice assistance on the Android version of its Maps app for the top six cities in India including Pune in Western India. While…
Height Of eBanking Irony
Height of eBanking Irony is when My bank wants me to visit its branch to update my email. I wonder why I can’t convey my new email address to my…
How To Measure Fraternity Strength
Everyone is a member of some fraternity or the other - school, university, neighborhood, employer, social network group, and so on. Intuitively, we know that some fraternities are strong whereas…
If You Must Use A Long Form, At Least Pre-Fill As Much Of It As You Can
EMAIL360 is a cloud-based software that delivers the most powerful features of marketing automation solutions at a fraction of their cost. EMAIL360 helps marketers start the conversation with their website visitors…
TransPromos Help Billers Grow Advertising Revenues
Electronic delivery of bills and statements promises to save stationery, printing and postage costs for banks, mobile network operators, municipalities / boroughs, utilities and other types of billers. Attracted by…
IITB-IDC’s Letterbox Shows Severe Lack Of Imagination
A recent Economic Times article titled India Inc's Design Deficit lists a few examples of innovative design to have emerged from India in recent times. While it admits to the…
The Business Case For Social Media Customer Service
In a previous blog post titled Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, I'd written about customer service via social media…
Launching HEATMAP360
Even if your company is not on social media, your prospects, customers, employees and other stakeholders invariably are. In recent times, more and more people are resorting to social media…