Uncategorized – Page 59 – Talk of Many Things

If You Must Use A Long Form, At Least Pre-Fill As Much Of It As You Can

24 August 2012

EMAIL360 is a cloud-based software that delivers the most powerful features of marketing automation solutions at a fraction of their cost. EMAIL360 helps marketers start the conversation with their website visitors…

TransPromos Help Billers Grow Advertising Revenues

17 August 2012

Electronic delivery of bills and statements promises to save stationery, printing and postage costs for banks, mobile network operators, municipalities / boroughs, utilities and other types of billers. Attracted by…

IITB-IDC’s Letterbox Shows Severe Lack Of Imagination

9 August 2012

A recent Economic Times article titled India Inc's Design Deficit lists a few examples of innovative design to have emerged from India in recent times. While it admits to the…

The Business Case For Social Media Customer Service

2 August 2012

In a previous blog post titled Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, I'd written about customer service via social media…

Launching HEATMAP360

19 July 2012

Even if your company is not on social media, your prospects, customers, employees and other stakeholders invariably are. In recent times, more and more people are resorting to social media…

How Can Organized Retailers Respond To Showrooming?

6 July 2012

'Showrooming' is being projected as a new threat posed by e-commerce websites to organized retailers' brick-and-mortar stores. Showrooming can be defined best as "the consumer practice of using a retailer’s…

Making QR Codes Work

28 June 2012

Over the past 18 months or so, we've written several blog posts (here, here and here) about the whats, the whys and the why nots of QR codes. We've subsequently seen a steady stream…

Price Optimization: Boon Or Bane For Big Box Retailers?

22 June 2012

Over the years, I've been shopping at four big box retailers. Let me call them A, B, C and D. Retailers A, B and C run loyalty programs, of which…

Would You Like Your Photo On Your Banknote, Sir?

16 June 2012

In this post on the consult hyperion's blog, Dave Birch exhorts banks to be innovative or face extinction. While the blogosphere is full of such articles claiming that traditional banks…

To Pinterest Or Not To Pinterest?

8 June 2012

With all the recent buzz around Pinterest, our inboxes have been flooded with several white papers and blog posts on the relevance of the latest social media network for B2B.…