Launching GTM360 Digital Marketing Solutions
Diwali Greetings from GTM360 Marketing Solutions! When we started GTM360 Marketing Solutions over three years ago, our primary focus was to provide go to market services for the IT and…
When Mobile Apps Suddenly Stop Working On 3G
I've been using Bar Code Reader, Email, Google Maps, LinkedIn, Twitter and many other mobile apps regularly on my Android smartphone for several months, both under 3G and WiFi. A…
Bridging Social Media With Traditional Customer Service Channels
We left no doubt here and here that we're big fans of airlines, banks, insurers, telecom operators and other industries that provide customer service over social networks. In the weeks following these…
When Does Marketing End & Sales Start?
The typical sales funnel starts from Target Audience and goes through various stages like Suspect, Lead, Qualified Lead, Opportunity until it ends with the Deal. It's jointly owned by Marketing…
Skating Away With Online Payments
For several years, online payments in India have been subject to two-factor authentication, which works as follows: Shoppers reach the checkout page of the merchant or biller's website where they…
Don’t Blame Google For Everything
Apart from using its search engine regularly and being a customer of Google AdWords and a couple of its products, I've no personal or professional interest in Google. However, as…
The Clear & Present Danger With Contactless & NFC Payments
Technophobes and security pundits have been warning for a long time that it's possible for a passerby with an RFID reader - and malafide intent - to skim debit /…
First Impressions Of Google Maps Navigation
Three days ago, Google announced turn-by-turn navigation with voice assistance on the Android version of its Maps app for the top six cities in India including Pune in Western India. While…
Height Of eBanking Irony
Height of eBanking Irony is when My bank wants me to visit its branch to update my email. I wonder why I can’t convey my new email address to my…
How To Measure Fraternity Strength
Everyone is a member of some fraternity or the other - school, university, neighborhood, employer, social network group, and so on. Intuitively, we know that some fraternities are strong whereas…