Ten Ways – Er, Only One Way – To Slash SMS Costs
In Whither Cross-Selling And Upselling With eBills And eStatements?, I'd written about how I got hit by exorbitant SMS costs and how I solved this problem by ordering an SMS Pack…
Web – The Forgotten Channel?
According to the World Retail Banking Report 2012 co-authored by Cap Gemini and EFMA and a few other research reports published recently, customers are viewing the Internet as one of the…
CTS2010 Compliant Or Not?
Soon after I wrote Cheque Truncation System or Contract Termination System, a senior banker averred to me in private that India's cheque truncation program had a lot of loose ends.…
Has The Indian IT Industry Missed The FORTUNE 500 Bus?
ROYAL DUTCH SHELL (Netherlands) and MANPOWER (USA) respectively bring up the front and rear of the latest Fortune GLOBAL 500 list published in July 2012. RANK* COMPANY REVENUES (US$ Billion)…
Your QR Code Works. What Next? – Part 2
Following on from Your QR Code Works. What Next? – Part 1, we illustrate a few more best practices of QR code based CTAs (Call To Actions): INTRASOFT. The ad offers…
Your QR Code Works. What Next? – Part 1
Of late, there has been a marked increase in QR codes conforming with the basic guidelines of how to make QR codes work. As a result, close to 50% of…
Datahug Fulfills Our Dream For Network Glue
When we'd daydreamed about "network glue" here last year, Datahug is exactly what we had in mind! By placing a Datahug ad on top of this post, Google AdSense agrees with…
CTS-2010: Cheque Truncation System Or Contract Termination System?
There has been a spate of ads and announcements over the last 3-4 weeks by banks in India about the introduction of the new Cheque Truncation System, CTS-2010, from the new…
Retail Winners & Losers Amidst Skyrocketing Real Estate Costs
The Indian retail landscape has witnessed tremendous churn in recent times. Skyrocketing real estate costs have rendered large swathes of big box and mom-and-pop retailers unviable. In Superior Customer Insight…
Which Is Best For Business Card QR Codes – MeCard Or VCF?
We love business cards with QR codes. One scan with a smartphone, and the contact is immediately added to the phonebook. No need to enter data manually. No fiddling around…