Why People Overestimate Change In Two Years
Bill Gates had once famously remarked, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten".…
Open Letter To My ePayment Gateway Company
The proverbial ink has hardly dried on my blog post titled Mobile OTP: Cyanide Or Caffeine For Online Payments? than I saw the following "payment failure" screen on my laptop: This…
McDonald’s Versus Subway – How Manufacturing Style Influences Perception Of Quality & Fairness
Comparing McDonald's with Subway, the recent BusinessWeek article titled Why the McWrap Is So Important to McDonald's explains how manufacturing style could influence consumer perception of quality. This article got me…
Creating ASPO To Bolster Cold Call Success Rates
In Use ASPOs To Improve Cold Call Response Rates, I'd introduced Account Specific Point Offerings and touched upon how salespersons can use them to begin the conversation with potential buyers at the…
Use ASPO To Boost Cold Call Success Rates
Cold calling requires lot of skills and perseverance. Not everyone has them. Sales Development Reps who mask their shortcomings by claiming that "cold calling is dead" need not read further.…
Mobile OTP: Cyanide Or Caffeine For Online Payments?
I recently received an SMS from one of my credit card issuing banks informing me about the following change in procedure for using its credit cards online: With immediate effect,…
It’s Raining QR Codes – Now In Magazines
My previous posts about QR codes and Augmented Reality (see Related Posts at the bottom of this post) were based on my exposure to these technologies in newspapers, posters and…
Mera Bharat Mahan!
From: S Ketharaman [s.ketharaman@gtm360.com] Sent: Thursday, August 15, 2013 11:31 PM To: 'editet@timesgroup.com' Subject: Mera Bharat Mahan! | Letter to the Editor Dear Editor of The Economic Times: Kudos to…
The Severe Identity Crisis On Twitter For Digital Marketers
This Finextra article highlights a major challenge facing digital marketers using Twitter for business development: How do you determine the veracity of a Twitter account? Put in another way, how do…
The Experience That 99% Of Flyers Won’t Have Even Once In Their Lifetime
I recently traveled on seat 6E on Indigo Airlines flight from PNQ to MAA. This is a common seat number on all flights. It's not even one of the most…