Best Practices For Reducing SaaS Churn
In the good old days, an onpremise B2B software vendor would go through a long-drawn sales process but, when he bagged the deal at the end of it, he'd grab…
How Security Can Actually Increase Vulnerability
Security increases friction. That's not news. I've myself written many blog posts - click here, here and here - on this perennial tradeoff involved in payments. However, I recently found…
Shopper’s Stop – Loyalty Or Disloyalty Program?
Since I wrote Loyalty Or Disloyalty Programs? and Beware Of Losing Sales With Bad Loyalty Programs, a couple of companies have used mobile technologies in very innovative ways to design loyalty programs that…
Omnichannel Fiasco #1: Standard Chartered Credit Card
I recently went through two omnichannel experiences, one that started well but went downhill thereafter, and another that was a disaster right from the beginning. Before I deep dive into…
Three Reasons Why Conventional Résumés Are Thriving Despite LinkedIn
I’ve been asked many times why, in this day and age of LinkedIn, I insist on job applicants sending me conventional résumés in DOC or PDF formats. Well, that’s not…
When Does Analytics End And Hair Splitting Start?
Advances in Big Data, Internet of Things and other technologies are contributing to an ever-increasing deluge of information in today's digital world. Not surprisingly, analytics has once again become a…
Coin Solves A Pain. But Is It A 100 Dollar Pain?
In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, I'd highlighted why paying with plastic cards comes naturally to most people and why mobile wallets are not offering…
If Doctors Can Google, Why Can’t Patients?
In this article, many leading doctors complain that by resorting to Google for diagnosing themselves, patients are eroding the traditional doctor-patient trust. In this article (click here to read it online or…
Google Search – Upheaval Does Not Equal Abuse
Every update to Google's search algorithm - Penguin and Panda to name the latest two - is accompanied by major upheavals in the rankings of websites on the Google Search…
Don’t Fall For The ‘Invisible Versus Unseen Ads’ Charade
The author of the Digiday article titled Don’t Fall For The ‘Invisible Ads’ Charade concedes that digital ads are sometimes invisible. Despite that, he urges marketers to spend more money on…