Millennial Obsession Will Bankrupt Neobanks
Personally, I don't find too many serious shortcomings in the digital banking offerings from my banks. On the contrary, virtually every neobank / fintech I've come across is little more…
Winning A Customer For Life – The Mast Kalandar Way
Ever since I pointed out the yawning gaps in its disloyalty - er loyalty - program in Mast Kalandar Shows How Not To Run A Loyalty Program, Mast Kalandar has…
Retail Is Still Barking Up The Wrong Tree Against Ecommerce
In Retail Is Barking Up The Wrong Tree Against Ecommerce, I'd listed three reasons why I've increasingly turned to ecommerce for my shopping needs. As you might recall, none of them…
The More ERP Changes, The More It Remains The Same
I was recently talking to an SAP consultant who has been in this field for close to a decade and is currently employed with one of the world's largest SAP…
How To Build Marketing Into Your SAAS Product
Separating product from marketing is never a great idea for any type of software but, for Software-as-a-Service, it can be a recipe for disaster. That's because SaaS functionality is a…
When Does Correlation Equal Causation?
Data purists would reply "Never" and beat me up for even asking this question. On the other hand, "data sophists" who're accustomed to lying with Big Data would wonder, “Duh,…
Is “Too Frictionless” Even A Thing?
Personally I love frictionless CX and I was glad that I could make a business out of my passion when I launched Conversion Rate Optimization as one of the services…
Ensuring That Buyer 2.0 Contacts *Your* Sales
In What Happens Before A Prospect Contacts Sales?, we'd shared CEB’s finding that B2B prospects complete 57% of their purchasing decision before contacting sales. As we saw in that post,…
What Happens Before A Prospect Contacts Sales?
“B2B customers complete 57% of their purchasing decision before contacting sales.” This is easily the most frequently quoted line in B2B sales and marketing in recent times. Ever since CEB…
Goodbye #NetNeutrality, Hello #ProNetChoice
Facebook and Reliance Communications (Top 3 MNO in India) partnered this past February to provide free access to Facebook and a bunch of other websites to Reliance customers via the…