Role Of Emotion In B2B Sales
People buy from people. People have emotions. Ergo, B2C or B2B, emotions play an equally important role in sales. There's a fairly large group of people that subscribes to this…
Leading Insurer Boosts Sales With Omnichannel CRO
Here's our latest success story: Leading Insurer Boosts Sales Omnichannel CRO increases conversion of browsers to buyers This leading insurer uses integrated marketing to drive sales of its automobile, health,…
How To Remove Features And Increase A Product’s Appeal
Yes, you read that right. There are ways to remove features and increase a product's appeal. This post was sparked off when I heard about GPSVoice, a new mobile app that…
Mitigating Fraud Does Not Pay The Bills
Many discussions of security standards emphasize how Chip + PIN and Two Factor Authentication reduce fraud loss and exhort countries using Magstripe / Chip + Signature and Single Factor Authentication…
Treat Every Pageview As A Conversion Opportunity
Before developing a food discovery startup's GTM strategy, we recently did a test drive of its mobile app. The app lists dishes of various cuisines from restaurants in the local…
Appealing To Millennials – The Challenge For PayZapp Mobile Wallet
Since I wrote HDFC Bank's PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on…
Launching Conversion Rate Optimization For BFSI
In a recent interview with McKinsey, Citigroup CEO Michael L. Corbat alluded to shopping cart abandonment when he mentioned that today’s digital customers “just stop filling out the application” for…
HDFC Bank’s PayZapp Ends My Bill Payment Woes
I get around 15 bills a month from telcos, utilities and other types of billers. Being an omnichannel freak, I don't have any bias towards where I pay them, with…
Retargeted Ads Or Retarded Ads?
Retargeted Ad is one of those things on which my take as a consumer is diametrically opposed to that as a marketer. As a consumer, I hate them. As a…
Five Ways To Sweeten A Deal – Apart From Discount
Traditional retailers aka kirana stores sell almost everything at MRP* whereas modern retail aka supermarkets sell almost everything below MRP (for the unintiated, this and other India-specific terms are explained…