Three Ways To Hide Your Secret Sauce
They say every product or service must have a secret sauce. Some startups take the secrecy part of this advice to the extreme by going into stealth mode until they…
#ProNetChoice Lets You Have Your #NetNeutrality Cake And Eat It Too
Enough water has flown under the bridge since I wrote Goodbye #NetNeutrality Hello #ProNetChoice. During this period, I got a chance to deep dive into the principle of "zero rating"…
Digital Marketing Must Get Rid Of Fly-By-Night SEO Operators
We focus on the SEM and CRO elements of digital marketing and work with third party SEO service providers whenever the technique could be useful in a specific campaign. (For…
Empowering Frontline Is Still Key To Customer Delight
Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter…
Why Advertisers Must Pay For Ads Seen By Bots
There's a raging debate about ad visibility in recent times. Much as I'd like to think it's triggered by my post Don’t Fall For The ‘Invisible Versus Unseen Ads’ Charade,…
How Online Banking Prepares You To Become An Entrepreneur
As startup mentors will tell you, a successful entrepreneur needs to: Take risks Thrive on ambiguity Move fast but be patient Online banking is a great way to develop these…
FORTUNE Is Changing – For The Worse:(
FORTUNE magazine seems to be undergoing a transformation lately. I've listed the key changes I've observed in the magazine over the past 5-6 months. Disruption. Disruption. Disruption. There's a spate…
Bank Insources Credit Card Reward Redemption Theft
In Beware Of Credit Card Reward Redemption Theft, I'd written about the many occasions in the past when I didn't receive the gifts I'd redeemed on my credit card rewards…
A Truly Indian IT Company Will Join Fortune Global 500 Earlier Than Predicted
In the latest GLOBAL 500 list published by FORTUNE magazine in August 2015, WAL-MART STORES (USA) ranks #1 and WUHAN IRON & STEEL (China) ranks #500. EDIT: The above table has…
Teardown Of Myntra’s App Mantra
India's leading online fashion brand Myntra recently shut down its desktop and mobile websites and decided to go mobile app only. As far as I know, this is an unprecedented…