Panic Not If Your WordPress Images Fail To Enlarge
Content marketers rarely find the space to squeeze in full size versions of images in the body of their content. Therefore, it's customary for them to include a smaller size…
How Banks Can Boost Branch Sales
In his blog post titled The Power of Location-Based Offers in Financial Services, Jim Marous, Co-Publisher of The Financial Brand, highlights how banks can leverage the proliferation of smartphones to…
Sales Will Hasten Its Demise By Sitting On The BANT High Horse
In this post “ALL B2B SALES LEADS ARE NOT CREATED EQUAL”, author Garrett Hollander references a BtoB Magazine study according to which only 23% of sales professionals say marketers deliver…
Is India Headed For A Subprime Mortgage Crisis?
I drafted this blog post four years ago after reading this article in Economic Times. Not wanting to sound alarmist, I decided to can it. I revisited the post many…
Apple CEO – Patriot Or Anti-National?
The Pune Mirror edition of 20 February 2016 carried a column by my fellow alum Ajit Ranade, Chief Economist of the Aditya Birla Group. Although it was titled "The anti-national…
Seller Power In Online Marketplaces
Buyer power in online marketplaces is obvious. Choice of platforms, sales returns, seller rating and venting on social media are among the many ways in which buyer is king in online marketplaces. Platform…
TTD Has A Sales Department. And That’s A Good Thing
Here are the updates from my recent visit to Lord Balaji and Goddess Padmavati Temples in Tirumala and Tirupati respectively. For the uninitiated, these two towns are located in Andhra…
Drive Engagement With Error Messages!
Yes, you read that right. This post is really about how brands can boost engagement with their consumers by using error messages. Normally, error messages are bland: Record not found Your…
Privacy Does Not Equal Security
A few months ago, I'd posted the following update on social media: Privacy does not equal Security: Privacy is refusing to give out your mobile #. Security is refusing to…
IT Services Company Boosts Qualified Lead Generation
Here's our latest success story: IT Services Company Boosts Qualified Lead Generation Campaign management best practices improve Inside Sales effectiveness This midsized IT services company has an inside sales team…