Fintechs Need Marketers And Lobbyists – Not Lawyers
Like startups in any other industry, fintechs need to find a problem to solve, develop a solution and package it in such a way that it provides customers with a…
Omnichannel Couponing Drives CEM Success – Part 2
In Part-1 of this blog post, I'd described my experience with PayTM's CEM campaign on Nescafe's instant coffee bottle. In this part, I'll describe my experience with the sachet of…
Omnichannel Couponing Drives CEM Success – Part 1
Barring a few exceptions like Dollar Shave Club, consumer brands still don't sell their products directly to people who use them. Instead, they use the traditional multi-tiered distribution channel comprising…
How To Remove Someone From A Twitter List
I have a list of all people who Reply, Like, Retweet my posts on Twitter. It's called skr-engagers. The list happens to include a few people who I follow e.g.…
Hardline Stance Works Against Ad-Blockers
With the rising use of ad-blockers by online readers, the blogosphere is full of advice on how online publishers should move away from advertising and find other ways to monetize…
Don’t Throw The Baby Out With The Bathwater
Many people have reacted vehemently against the government’s move to regulate the creation, distribution and usage of Indian maps under the proposed Geospatial Information Regulation bill. Some have even insinuated…
Enhanced Remittance Data Could Multiply Electronic Fund Transfer Volumes
My property management company in UK wanted me to quote the following reference along with my monthly rent payment: MCS MERIDIAN CLIENT ACCOUNT HOUSE RENT 98 MERIDIAN PLACE JUN 2008…
Introducing “Multiply UI” To Reduce Churn Caused By Software’s 95% Problem
In The IT Industry’s 95% Problem, Gartner Research VP Brian Prentice notes that an average user of a software uses only 5% of the product's features. In other words, 95% of…
CX Is Not Bickering About Right And Wrong
I’ve long believed that CX is a matter of mindset. https://twitter.com/GTM360/status/448467337713557504 I recently read about how some brands / companies go out of the way to improve CX. #1. AMAZON…
Why Do Software Companies Outsource Product Management?
The typical tech startup’s backstory goes as follows: Founders observe a problem in the real world, find a way to use technology to solve the problem, and build a product…