Why Are Reviews So Powerful In Social Media Customer Service?
Since I wrote Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, many more brands are providing customer service via social media. Some…
Should Sales Dodge The Price Question Or Answer It Upfront?
In the sales cycle for a technology solution, a vendor typically demonstrates its product, lists its features and benefits and finally gets into price discussions. And a typical technology solution…
Reliance JioFi Second Impressions
In Reliance JioFi First Impressions, I'd shared my initial experiences with the Reliance JioFi Portable 4G Pocket WiFi Router. One month later, here are my "second" impressions: UPDATE DATED 16-SEP-2016: It's…
SAAS – What’s In It For Vendors?
SAAS promises zero upfront cost, freedom from maintenance and relief from headaches of updates, and so on. These are all benefits for customers of SAAS. What's in it for providers…
Dumb Ways To Lie About Call Drops
If you used a mobile phone in India in the early 2000s, you might remember being greeted by the “Network Busy” message whenever you called during 6-8PM. It didn't matter…
Aspect Ratio Is Not Rocket Science But So Many Brands Still Get It Wrong
A few years ago, images on websites and banner ads used to suck. Poor resolution, bleeding colors - these were the common problems in images used even by leading brands.…
Reliance JioFi First Impressions
I purchased a Reliance JioFi Portable 4G Pocket WiFi Router two days ago. Here are my first impressions of the product and the onboarding process. #1. Scrappy, But Formless, Onboarding There…
3 Ways To Make Events Memorable
Retail industry analyst RSR Research notes in “The Lasting Effects Of Shoptalk” that the new event in Las Vegas differentiates itself from other events by featuring “Full-out breakfast, lunch and dinner” that…
Indian IT Industry Might Produce A Fortune 500 Corporation Next Year
The unthinkable has happened – the entry barrier of the FORTUNE GLOBAL 500 list has actually come down. Yes, the last company in the latest FORTUNE GLOBAL 500 list (published…
Fintechs Need Guts More Than Lawyers!
In Part 1 titled “Fintechs Need Marketers And Lobbyists – Not Lawyers”, we saw why marketers and lobbyists play a vital role in a fintech startup’s success, and how successful…