Indian IT – Crisis Or No Crisis?
Wipro lays off 600 employees due to poor performance. Cognizant fires 6000 employees consequent to its annual appraisal. So on and so forth. The media is full of bad news…
Can Chatbots Replace Humans?
If you think bots will never replace human agents, you’re amongst the lucky few who has been served by intelligent human agents. https://twitter.com/s_ketharaman/status/1097881111496151041 I admit that I’ve also been among…
How To Win A Deal By “Sharing An RFP Template”
“Can you give us an RFP template to share with our client?”, asked one of our customers recently. “We can Google it but you can save us the trouble if…
Why Gmail When Hosting Provider Gives Free Mail Boxes?
After trying out a half-dozen hosting providers, I settled on one that I’ll call ACME. Among other things, I selected ACME for its following two features: Hosting for virtually unlimited…
How To Fire Developers And Assemble Software From APIs
A few months ago, I'd visited the South Indian temple town of Tirupati with my family. On the way, whenever the train stopped at a station, the engine was switched…
Uber Creates Loyalty To The Deal But Not For The Brand
In his book Loyalty 3.0, author Rajat Paharia, Founder of gamification solution provider Bunchball, says that loyalty programs of most brands generate loyalty to the deal but completely fail at…
Why COD Still Rules Ecommerce In India
Contrary to popular belief, Flipkart didn't pioneer ecommerce in India. That distinction belongs to Fabmall, the startup that introduced ecommerce in the mid-1990s well before Flipkart was founded in 2007.…
Mastering Targeted Offers – The Uber Way
Uber uses targeted offers as the bedrock of its customer engagement management (CEM) strategy. For the uninitiated, a targeted offer is a personalized deal for an individual customer segment -…
Unschackle Your Inside Sales To Make It More Aggressive
As SAAS gains traction, software companies are making greater use of inside sales. According to Salesforce, inside sales is growing 300% faster than outside sales. With more and more sales…
Innovation And Patents In IT Services Companies
Yes, you read that right. Much as the common man might find it difficult to believe, there's innovation in IT Services companies and IT Services companies do get patents. The…