GST For Normies – Part 1
This is a random collection of my observations about GST based on discussions with a bunch of small business owners and a couple of Chartered Accountant firms. The objective of…
Loss Aversion: Using Negative Messaging In Marketing
In Loss Aversion: Why Negative Messaging Works In Marketing, we saw how the Loss Aversion principle in consumer behavior makes negative copy effective. At the end of the post, I'd cautioned…
Loss Aversion: Why Negative Messaging Works In Marketing
"If it's not Boeing, I'm not going" - Tagline of Boeing ad. All through my career in sales and marketing, I’ve been exhorted to write in positive style. The strong…
Aspirational Selling Is Not Overselling
Every now and then I come across a techie or two who complains that overselling by their sales people is making their job of creating a satisfied customer harder. For…
I’m The Proud Author Of A Book!
I'm happy to announce that I've published a book! Entitled FROM DISLOYALTY TO OMNICHANNEL CUSTOMER ENGAGEMENT, my book is available in Kindle and EPUB formats. In this eBook, I trace the…
If You Think VCs Create Bubbles, Meet ICOs
In When A Business Is VC Funded, VC Is The Business, we saw how VCs are driven by traditional business metrics like profitability and ROI although their portfolio companies are…
When A Business Is VC Funded, VC Is The Business
A couple of years ago, virtually every driver of my Uber and Ola taxi rides used to praise the two cab aggregators to high heavens for paying them huge incentives.…
A Few UX Hacks
Like everyone, I come across many usability-related pain areas in the software, websites and devices that I use regularly. Some of these are caused by bugs and others, by basic…
With The Bar Raising, FORTUNE GLOBAL 500 Eludes The Indian IT Industry
The company ranked #500 in this year's FORTUNE GLOBAL 500 generated revenues of US$ 21.609 billion compared to US$ 20.923 billion posted by its counterpart last year. In other words,…
Hey Robin Cook: We Want Another One But Not Like The Other One
In Robin Cook’s latest novel HOST, patients go into a comatose state during simple surgeries. Click here to read my review of this medical thriller. After reading the novel, I…