The End Of Google Search Is Not Nigh
I go directly to the websites of my favorite brands whenever I shop online e.g. Amazon for products, Cleartrip for flight tickets and hotels, Housing for real estate, Play Store for…
What Happens To KYC Documents After We Submit Them To Banks?
A banker quit his job and started a new company. He applied for a debit card for his company. Ram, as we'll call the ex-banker, completed the required forms, submitted…
How To Create A Bestseller Without Marketing
Short Answer: You can't. Long Answer: As an external marketing solutions provider, we stand to gain when companies outsource their marketing. We're also okay if they do their marketing inhouse.…
A Good Doctor Is A Great Salesman
Ram and Shyam are twins. As they reach their mid-forties, they develop a knee pain. They go to the same orthopaedist, who does an X-Ray and diagnoses both with Osteoarthritis.…
When Will Fintechs Sell What Customers Want To Buy?
As soon as my daughter was born, I opened a bank account in her name. As a minor, her account was held jointly in her parents' name all these years.…
A Few More UX Hacks
In continuation of my previous post entitled A Few UX Hacks, here are a few more UX hacks. #4. MERCURY READER Problem: While they're not cluttered, some webpages display their…
PayTM Decimates Trust With A Single #FeatureOrBug
As we saw in Feature Or Bug - Facebook & Tideplus, #FeatureOrBug refers to a feature that masquerades as a bug. To recap: As brands increasingly adopt personalization in their communications, what you…
Flight Delay Insurance – Why Blockchain?
I covered two Blockchain flight delay insurance products in AXA Fizzy - The New Kid On The Blockchain and Atlas Etherisc – Another New Kid On The Blockchain. In this…
Feature Or Bug – Housing, LinkedIn, Starbucks, Et Al
In Feature Or Bug - Facebook & Tideplus, we saw two cases of #FeatureOrBug, one of which was favorable to the consumer, and the other, neutral. I've subsequently come across many…
Atlas Etherisc – Another New Kid On The Blockchain
At the end of my blog post entitled AXA Fizzy - The New Kid On The Blockchain, I'd promised to answer the “Why Blockchain?” question in a follow-on post. I'm not…