Three Ways To Boost The Appeal Of Targeted Offers
Targeted offers have become famous. That’s not to say they’ve become popular - brand managers report low conversion rates of offers made to offers redeemed. There are many reasons for…
Technology Platform – Go Wide Or Go Deep?
We come across the “Go Wide or Go Deep?” question regularly in our outsourced product management engagements. (Should the term “outsourced product management” intrigue you, see Who The Heck Outsources Product…
Pixie Dust Sampling – Or How To Commit Harakiri By Lying With Big Data
I recently saw the following post on LinkedIn: “95% of banks in the study have created innovation labs.” This figure seemed extremely high to me. I did a quick-and-dirty survey…
How Blockchain Can Crack The Holy Grail Of Loyalty Programs
Loyalty programs give reward points to consumers for making purchases and let consumers redeem their reward points for gifts. By their very nature, reward points look like an alternative currency…
AI In UI – Low Hanging Fruit For Slashing SAAS Churn Rate
SAAS users experience frequent UI changes. The sales order button suddenly moves from top left to bottom right of the screen. The funnel report disappears from the splash screen. I…
Open Banking Needs A Blockchain Boost
Ever since Open Banking was launched in January, the media has gone on an overdrive, warning bank customers about data breaches and urging them to be cautious about sharing their…
Why Do People Trust Reviews Even Though Half Of Them Are Fake?
On job sites like Fiverr and Upwork, you’ll find many job listings for writing fake reviews. Interestingly, on the same platforms, you'll also find many job listings for removing fake…
Rideshare: Exhibit A For New Age Digital Business
In How Rideshare Startups Flipped A Switch To Create A Billion Dollar Business Overnight, I shared my thoughts on how rideshare startups have gone against common wisdom in many areas and used…
How Rideshare Startups Flipped A Switch To Create A Billion Dollar Business Overnight
Once upon a time, the best way to discover places in a new city was to jump into a taxi and ask the driver to take you around. Gone are…
PSA: Insist On Receipt When You Pay By NEFT, UPI, FPS Etc.
When you pay someone, you expect to get a receipt for the payment. Especially when that "someone" is a business. Receipt - or "proof of receipt of payment" - must…