Communications – Low Hanging Fruit For Enhancing CX
In Poor Communications: The Seventh Deadly CX Killer, I described the painful experience of activating the new credit cards I recently received from my bank. To recap, I didn't get a…
Poor Communications: The Seventh Deadly CX Killer
In Killing The Six Deadly CX Killers, I attributed six key reasons for poor customer experience (CX) and what brands could do to get rid of them, thus enhancing their…
Why Have Payments Banks Flopped?
When Payments Banks were launched in 2014-15, they were greeted with a lot of fanfare. They were expected to bring hundreds of millions of unbanked Indians into the folds of organized…
CIOReviewIndia Names GTM360 To Its ‘Top 20 Marketing Tech Solutions Providers 2019 from India’ List
We’re happy to inform you that CIOReviewIndia has named GTM360 Marketing Solutions to its exclusive list of 'Top 20 Marketing Tech Solutions Providers 2019 from India'. Our shortlisting was driven…
Demystifying The Ubiquitous Sample Size Of 2000
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the…
Product Versus Services Selling – Part 2
In Product Versus Services Selling – Part 1, I'd highlighted three differences between IT product and services selling. In this second part, I'll cover two more differences and examine the…
Gartner Publishes Our Article About Hootsuite
We’re happy to share with you that Gartner has accepted our recent article about Hootsuite for publication on its prestigious peerinsights review portal. As many of you would be aware, Hootsuite…
Product Versus Services Selling – Part 1
This is a slightly edited version of my answer to the following question on Quora: At the highest level, "selling is selling is selling". Sellers of both product and services need…
Mastering PUSH Notifications – The PayTM Way
In Four Out Of Five Brands Get PUSH Notification Wrong, I shared my experience with PUSH notifications from four leading brands. I found it impossible or very cumbersome to redeem the targeted…
Four Out Of Five Brands Get PUSH Notification Wrong
Customer Engagement Management is a technology platform that helps brands manage their end-to-end engagement with their customers in order to foster loyalty, drive repeat sales, increase ticket size, cross-sell and…