Business Cards Are Still Relevant – Because “Case The Joint”
After seeing the QR code on the back of my business card, a customer recently congratulated me for the nice hack which let him add my contact to his mobile…
Are Digital Natives Losing Their Data Chops?
According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition). To a large extent, this…
PR – Not Free But Delivers More Bang For Less Buck
After reading this half page article on Dunzo in ET PRIME, a customer, Anshuman Shrivastava, Director Toptier Energy Services and ex-Banker, commented that PR is free, unlike advertising. Not true. Even if…
Article 370 And Dal Lake Commerce
No, this blog is not getting into politics. This is a post about a unique marketing opportunity created by Article 370 and my forecast on how it will be impacted…
Valuation Tax – Objections Versus Rebuttal
I made the case for taxing digital companies on the basis of gain in their valuation in Valuation Tax – If Tech Startups Can Disrupt, So Can Taxman. Since then,…
Valuation Tax – If Tech Startups Can Disrupt, So Can Taxman
In his op-ed entitled Tech What One Deserves in The Economic Times dated 17 July 2019, author Swaminathan S Anklesaria Aiyar (@swaminomics) supports the move by governments of various countries to…
One – And Maybe Only – Way To Revive Payments Banks
Every time I go to this leading public sector bank, I see a long line of people outside the branch. "Outside the branch" is the operative phrase because these people…
Two New Ways To Overcome The Twitter Identity Crisis
It's not easy to find someone on Twitter. This includes handles of individual tweeples as well as brands. This creates an identity crisis of sorts on Twitter. In a 2013…
Hardware Matters
I've been in software for over two decades but that came after nearly 10 years of selling a wide range of computers from PCs and laptops through to minicomputers and…
Five Google Backdoors You Probably Didn’t Know
Sometimes you can use Google to find information stored in a certain website or app that you can't by using the website or app itself. I call these hacks "Google…