One Secret About Jargon That One-Percenters Will Never Tell You
In Six Secrets Of Making Jargon Work For You, I described many ways by which you can legitimately use jargon in your sales and marketing efforts. In this post, I will…
The Secret To Success In Outsourced B2B Lead Generation
Any business endeavor has many drivers of success. Leadgen is no exception. But, unlike other pursuits, outsourced B2B lead generation has one driver that has an outsized influence on its…
Dr. Batra’s – A Sanitizer That Will Outlive The Virus
The Co-Founder of Druva, the Pune-based cloud data protection software provider, once narrated the story of how his company broke into NASA. Its sales team was pursuing the prestigious American…
How Does Google Maps Know Traffic Conditions In Realtime?
When I was in Germany in the early 2000s, all my questions about distance would receive answers in terms of time. That too, under two conditions, namely, without traffic and…
Don’t Ascribe To Generation What Can Be Explained By Age
Most statements about behavior of Millennials are true for all people when they were 25 years old, regardless of whether they really belong to the generation called Millennials (defined as…
How To Make “Work From Home” Work For You
We hope this finds you healthy and safe. Like us, you might be inundated by emails from all kinds of companies sharing their plans to face the Coronavirus outbreak. Since…
How Relevant Is FORTUNE 500 In Today’s World?
After reading my post entitled TCS Is Within Striking Distance Of FORTUNE GLOBAL 500 – Even Without M&A, a friend who wishes to stay anonymous asked me the following question: In…
How Founders Can Protect Their Ideas From Getting Stolen
One or the other startup founder regularly asks on social media whether angel investors can steal their ideas. This question on Quora is a recent example. Yes, angel investors can…
Latecomer Outflanks Incumbent Products
Here's our latest success story: Latecomer Outflanks Incumbent Products "AHA" moment gives the winning edge to new SAAS product A midsized IT company wanted to develop a new Configure-Price-Quote product…
Ten Ways To Protect Yourselves From Fraud
There are many situations when there’s no fraud but consumers feel defrauded. For example: Price of a certain item is €225 at the outlet of a chain store in a…