Consent Dilemma – Have You Given It Or Not?
The Netflix show Social Dilemma has rekindled the eternal controversy over privacy, tracking, and manipulation by digital companies. As consumers, many of us outrage at brands for using our private…
How RuPay Can Disrupt Visa And MasterCard
In Don't Go Global Without Cracking The Value Proposition For Foreign Markets, I'd unpacked the dangers of taking your product global before cracking its value proposition for foreign markets. I'd taken…
False Positive Primer
We hear a lot of talk about False Positive and False Negative these days. Along with True Positive and True Negative, they constitute important principles in statistics. In general, this…
Bugs Are Everywhere – Don’t Single Out Excel & Access
It's fashionable to dunk on Excel and Access in many quarters. Take The Register for example. It blames Excel for under-reporting 16,000 Covid-19 cases in What a Hancock-up: Excel spreadsheet…
Traditional Media Has Itself To Blame For Its Downfall
Millennials don't read newspapers and magazines. That bodes ill for the future of traditional media. As though such threats caused by generational shifts are not lethal enough, traditional media is…
Driving Greater Sales Marketing Alignment – Sales POV
In Driving Greater Sales Marketing Alignment - Marketing POV, we covered the solution to the misalignment problem from the POV of Marketing. In this blog post, we will see some…
The Best Way To Spot Fake News
In Why Is It So Hard To Spot Fake News? - Part 1 and Why Is It So Hard To Spot Fake News? - Part 2, I had listed six hacks to…
Banks Versus Fintechs: Who Is Ahead On Product?
I concluded in Why Banks Will Never Catch Up With Fintechs On UX that Banks will arguably not be able to catch up with Fintechs in terms of the User Experience…
Driving Greater Sales Marketing Alignment – Marketing POV
When we published Increasing Sales-Marketing Alignment: Big Bang Doesn't Work six years ago, there were 4.3 million search results for the keyword "Sales Marketing Alignment". Today there are 58.3 million.…
Don’t Go Global Without Cracking The Value Proposition For Foreign Markets
We regularly come across founders of software companies who have achieved a certain degree of success in India and now wish to take their product global. This is a perfectly…