Driving Greater Sales Marketing Alignment – Sales POV
In Driving Greater Sales Marketing Alignment - Marketing POV, we covered the solution to the misalignment problem from the POV of Marketing. In this blog post, we will see some…
The Best Way To Spot Fake News
In Why Is It So Hard To Spot Fake News? - Part 1 and Why Is It So Hard To Spot Fake News? - Part 2, I had listed six hacks to…
Banks Versus Fintechs: Who Is Ahead On Product?
I concluded in Why Banks Will Never Catch Up With Fintechs On UX that Banks will arguably not be able to catch up with Fintechs in terms of the User Experience…
Driving Greater Sales Marketing Alignment – Marketing POV
When we published Increasing Sales-Marketing Alignment: Big Bang Doesn't Work six years ago, there were 4.3 million search results for the keyword "Sales Marketing Alignment". Today there are 58.3 million.…
Don’t Go Global Without Cracking The Value Proposition For Foreign Markets
We regularly come across founders of software companies who have achieved a certain degree of success in India and now wish to take their product global. This is a perfectly…
TCS Slips And HCL Zips In Indian IT Industry’s FORTUNE GLOBAL 500 Race
Courier services stopped operating during the pandemic-caused lockdown. I have not received the FORTUNE GLOBAL 500 issue. This is the first time I don't have this issue in my hands…
Referral Is Not Nepotism: Don’t Ditch Your Favorite Talent Acquisition Tactic
Companies have been using Referral Programs for a long time to offer incentives to existing employees to source new employees. Referral offers the following benefits: It's cost effective. Companies pay…
How Brands Can Leverage The Eternal Disconnect Between Want & Like
In Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior, we saw a couple of examples of the eternal disconnect between what consumers say they want and what they…
Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior
Consumers tell you in surveys and focus group studies what features they want in your product. You build a product with those features. Consumers don't like them. Your product bombs.…
Random Lockdown Musings – Part 1
Here are a few random business musings from the lockdown. #1. DEMAND SUPPLY Cooks, maid servants, drivers can't come to work. We're doing all the cooking, cleaning, driving by ourselves.…