What Is Subscription Trap?
All of us are familiar with the following subscriptions: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video / OTT e.g. Netflix Hosting service e.g. Hostgator…
On The Internet, Nobody Knows You’re Not A Big Dog
If you glance through LinkedIn, you'll find a lot of people who claim to be big shots at the Amazons, Googles and Microsofts of the world when they're not. Neither…
Secret Of Solving The Attribution Problem In Sales & Marketing
Deal attribution is a chronic problem in almost all industries. Its direct fallout is the never-ending fights over credit sharing for deals between sales and marketing in B2B industries. Let…
Internet Has Changed B2B Buying By 45 Percent
There are very few topics in B2B sales that are as polarizing as the debate over how much the Internet has changed B2B buying. Some sales people say customers can…
Second Order Thinking Doesn’t Make For Good Memes
A few years ago, I had guided my retainer customers in the digital payments space on how to address imminent threats from identity theft and cyberfraud. More in In #CashlessIndia…
BNPL Ain’t Killing Banks – It’s Making Them Rich
Every time a shiny new fintech product or service enters the market, finsurgents immediately predict the death of traditional banks. But traditional banks always go laughing all the way to…
Just Because You Can Doesn’t Mean You Will – Part 2
In Part 1 of this blog post, I had given seven examples that showed that, just because you can do something doesn't mean that you will. In this Part 2,…
Just Because You Can Doesn’t Mean You Will – Part 1
There's a wide gulf between what one can do and what one will do. Can depends on ability whereas will depends on wish. The two are not always aligned. Without…
Bombay Stock Exchange or Bombay Real Estate?
Sensex recently hit 50,000. The index of the thirty biggest Indian companies by market capitalization listed in Bombay Stock Exchange has appreciated 50X in the last 30 years: From 1,000…
False Positive Primer – Part 2
We saw three illustrations of False Positive in the first part of False Positive Primer. They were: Credit Card Fraud Detection & Prevention Covid-19 Test "Cry Wolf" Syndrome In this…