Uncategorized – Page 17 – Talk of Many Things

Calling BS Of The “Indian Market Is Big Enough For Indian Companies” Myth

16 June 2021

Every now and then, somebody points to the challenges of cracking the overseas markets and claims that the Indian market is big enough for Indian companies. Take the example of…

Mark Of A Great Salesman In Today’s Strange And Unprecedented Times

9 June 2021

There are countless theories on what it takes to be a great salesperson. When I began my career in sales back in the day, Harvard Business Review called out Empathy…

Interoperability – The Sole Loser In UPI

26 May 2021

We ended Banks Have Not Lost The UPI Plot on a sobering note: Sadly, interoperability has been given the short shrift in the way UPI has evolved. In this post, we'll…

Health Insurance, Not Price Control, Is The Solution

19 May 2021

Amidst the din of free versus paid vaccine and blackmarketing of essential drugs like Remdesivir, I thought it's a good time for me to repost my letter to the editor…

Corporate Gift Supplier Pivots To Technology Company

12 May 2021

Here's our latest success story: Corporate Gift Supplier Pivots To Technology Company Digital Transformation Accelerates Sales Cycle And Boosts Ticket Size The customer began its journey as the supplier of…

Will Regulation Eliminate Subscription Trap?

12 May 2021

We saw many best practices to escape Subscription Trap in Six Hacks To Escape Subscription Trap. At the end of the post, we noted that none of them is guaranteed to…

InCREDible Rise Of CRED

28 April 2021

Every month, when I pay my credit card bills, I sigh to myself "if only there was a way to pay this bill with another credit card and earn rewards...".…

Banks Have Not Lost The UPI Plot

21 April 2021

The common man hears about Google Pay, PhonePe and PayTM while making UPI payments - rather than State Bank of India, HDFC Bank or ICICI Bank. Ergo there's a widespread…

Six Hacks To Escape Subscription Trap

14 April 2021

In What Is Subscription Trap?, we saw several Dark Patterns used by brands and service providers ("Merchants") to make it difficult for us to cancel subscriptions like Social network e.g.…

Why B2B Marketing Should Be Targeted At Company – Not Users

7 April 2021

We saw a spate of B2C marketers trying to get into B2B six to eight years ago. At the time, I'd shared my thoughts on how to harness emotions in…