Uncategorized – Page 15 – Talk of Many Things

Digital Ads: Whose Preference Is It Anyway?

1 December 2021

A few years ago, many disruptionistas predicted that ad blockers would kill digital ads. I pooh-poohed their predictions. https://twitter.com/s_ketharaman/status/662578097292709889 Sorry to say I told you so but I was right:…

Economic Times Publishes My Puff Piece On Bitcoin

19 November 2021

Dear Editor of Economic Times: This has reference to the twin op-ed entitled “IT GIVES THE CREEPS” by Ateesh Tankha and Mythili Bhusnurmath in today’s edition of The Economic Times.…

How RBI Emandate Can Become Consumer Savior

17 November 2021

Reserve Bank of India brought Emandate into force on 1 October 2021. As we saw in RBI Emandate: Revenue Killer Or Consumer Interest Savior?, this regulation impacts recurring payments and…

How To Make Your Customer Eat Out Of Your Hands

10 November 2021

As a sales rep in the era of Buyer 2.0, you need to make your customer eat out of your hands in order to succeed in the high value B2B…

FMCG v. Udaan – WTF is Happening Behind The Scenes?

3 November 2021

Amul and Parle have stopped supplies to Udaan. According to ET Prime, Alleging that B2B ecommerce platform Udaan was monopolising distribution to retailers, some of India's largest FMCG makers such…

RBI Emandate: Consumer Savior Or Revenue Killer?

27 October 2021

After being postponed by six months, RBI Emandate has finally come into effect from 1 October 2021. Applicable to recurring payments and auto debits, the new regulation has caused massive…

RIP Google Plex – But Big Tech Can Still Disrupt Big Banks

20 October 2021

Bank accounts are not heavily branded, barring IndusInd Bank and a few more exceptions. The fifth largest private sector bank in India tries to create a strong brand for its…

Colgate Total PayTM Cashback – Most Rewarding CEM Ever?

13 October 2021

Colgate-Palmolive is currently running a Customer Engagement Management program for its premium toothpaste brand TOTAL. Like all CEM programs, this one also mandates product purchase. The price of the product…

If The Pandemic Persists, Indian IT Will Enter Fortune Global 500 Next Year

6 October 2021

The title of this blog post might sound insensitive at first glance but I couldn't find a better way to capture the fact that Covid-19 has favorably impacted some companies…

CoWIN Certificate – Travel Ready Or Not?

29 September 2021

As soon as the UK government announced that it won't accept CoWIN Certificate as proof of vaccination of Indian travelers, all hell broke loose on Twitter. Some people argued that…