Four Ways To Boost CRO
We saw three hurdles blocking the mainstream adoption of CRO in Three Inhibitors Of CRO. To do a quick recap, they are: Pushback from ad agencies. Since CRO crimps ad…
Column Will Help Open Banking To Scale New Heights
Fintechs have gestured for years that they will disrupt traditional banks with their shiny apps. When asked uncomfortable questions about banking charters, finsurgents have brushed off those questions with the…
Three Inhibitors Of CRO
Digital Marketing comprises two stages: ATTRACT: Attract traffic to your website, app store page, and social media properties (collectively "website"). CONVERT: Get your website visitor / app user (collectively "visitor")…
Five Reasons Why Amazon’s Sales Are Down By 33%
According to @sweatystartup, shipment volumes at a certain Amazon Distribution Center ("said DC") are down from 75,000 to 50,000 packages a shift. https://twitter.com/sweatystartup/status/1528082715026853890 Assuming that order value per package has…
Who Really Owns Your Shares?
All my life I answered the question in the title of this blog post with a resounding "Of course, I own my shares". That changed after I read an article…
Are Digital Natives Losing Their Data Chops? – Part 2
In Are Digital Natives Losing Their Data Chops?, we saw six examples of digital natives showing signs of losing their data chops. The litany of such new age tech companies seems…
Why Doesn’t UPI / A2A RTP Provide Scam / Fraud Protection?
There's a lot of buzz around cybercrime. Not a week goes by when we don't hear of someone or the other losing money to scammers and fraudsters via UPI and…
Blockchain Loyalty Programs – Sizzling Or Fizzling?
I’ve been asked many times to share my take on the latest status of Rakuten Coin, an altcoin that I wrote about in How Blockchain Can Crack The Holy Grail…
Fraud v Scam: Who Is Liable For Cybercrime
We took the following example of a cybercrime in Why Is It Hard To Catch Cybercriminals? Joe uses a digital payment to buy something from Jane, and does not get…
Atmanirbhar Bharat: Necessary But Not Sufficient
On the back of Russia's invasion of Ukraine, many companies in USA and EU have shut down their operations in Russia, effectively stopping supplies of their products and services to…