There is so much buzz around typed-in traffic nowadays.
Per anecdotal evidence, up to 15% of search engine pay-per-click (PPC) advertising traffic comes from typed-in traffic where the search engine company (e.g. Google) shares its advertising revenue with the owner of the typed-in domain name. By reducing typed-in traffic, it is obvious that the search engine company gets to keep more of the advertising revenue to itself. Recently, one has been reading about Google entering into an OEM agreement to bundle the Google Toolbar with every Dell PC.
When the dots are connected, one wonders, will Google Toolbar kill typed-in traffic?
This is the subject of a recent article in the website www.freewebtoolbars.com.
Click here to read this article.