Month: July 2017

The ink on my previous post Indian IT – Turning Crisis Into Opportunity has hardly dried than two Indian IT majors Infosys and Wipro have announced better-than-expected quarterly results. Much as…

Buyer persona is the bedrock of targeted marketing. HubSpot provides a succinct definition of the term: A buyer persona is a semi-fictional representation of your ideal customer based on market…

At the end of my blog post entitled Indian IT – Crisis Or No Crisis?, I reflected on the zeitgeist about the looming crisis faced by the Indian IT industry due…