Uber Masters Abandoner Remarketing
Uber didn't invent targeted offers but the "world's largest taxi company" sets itself apart from other brands by the innovative ways with which it uses the new marketing tactic to…
How Relevant Is “Crossing The Chasm” After 25 Years?
As the title of our website's WHAT WE DO page proclaims, GTM360 helps growth-stage companies in technology-intensive industries to "cross the chasm" and break into the mainstream market. In a…
Why Branch And Digital Channels Will Coexist Forever
I noticed a huge crowd during a recent visit to my bank branch. I happened to spot the bank’s Head of Relationship Banking - let me call her Sonia -…
Indian IT – Crisis Or No Crisis?
Wipro lays off 600 employees due to poor performance. Cognizant fires 6000 employees consequent to its annual appraisal. So on and so forth. The media is full of bad news…