Apple CEO – Patriot Or Anti-National?

The Pune Mirror edition of 20 February 2016 carried a column by my fellow alum Ajit Ranade, Chief Economist of the Aditya Birla Group. Although it was titled "The anti-national…

Seller Power In Online Marketplaces

Buyer power in online marketplaces is obvious. Choice of platforms, sales returns, seller rating and venting on social media are among the many ways in which buyer is king in online marketplaces. Platform…

Drive Engagement With Error Messages!

Yes, you read that right. This post is really about how brands can boost engagement with their consumers by using error messages. Normally, error messages are bland: Record not found Your…

Privacy Does Not Equal Security

A few months ago, I'd posted the following update on social media: Privacy does not equal Security: Privacy is refusing to give out your mobile #. Security is refusing to…