Treat Every Pageview As A Conversion Opportunity
Before developing a food discovery startup's GTM strategy, we recently did a test drive of its mobile app. The app lists dishes of various cuisines from restaurants in the local…
Appealing To Millennials – The Challenge For PayZapp Mobile Wallet
Since I wrote HDFC Bank's PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on…
Launching Conversion Rate Optimization For BFSI
In a recent interview with McKinsey, Citigroup CEO Michael L. Corbat alluded to shopping cart abandonment when he mentioned that today’s digital customers “just stop filling out the application” for…
HDFC Bank’s PayZapp Ends My Bill Payment Woes
I get around 15 bills a month from telcos, utilities and other types of billers. Being an omnichannel freak, I don't have any bias towards where I pay them, with…