Retargeted Ads Or Retarded Ads?
Retargeted Ad is one of those things on which my take as a consumer is diametrically opposed to that as a marketer. As a consumer, I hate them. As a…
Five Ways To Sweeten A Deal – Apart From Discount
Traditional retailers aka kirana stores sell almost everything at MRP* whereas modern retail aka supermarkets sell almost everything below MRP (for the unintiated, this and other India-specific terms are explained…
Millennial Obsession Will Bankrupt Neobanks
Personally, I don't find too many serious shortcomings in the digital banking offerings from my banks. On the contrary, virtually every neobank / fintech I've come across is little more…