Don’t Lose Deals By Belaboring Business Value
"Most B2B buyers only care about the value you bring to their business. They really do not care about your products." When I read this line on LinkedIn, my first…
6 x 3 Rule For Surviving Content Deluge
With so much buzz around Content Marketing, content deluge is the new "information overload". From "helpful" guides to outright sales pitches to several things in between, I get hit by…
Secret Of Survival Of Bank Branches
From personal experience and anecdotal evidence, there's no question that retail banking customers are increasingly moving to digital channels to conduct everyday banking transactions like balance inquiry, statement download, and…
Why Indian Customers Will Flee Abroad Before Indian Startups!
I was introduced to SINE (Society for Innovation and Entrepreneurship), the technology incubator at my alma mater IIT Bombay, when I attended the Silver Jubilee Reunion of my Class of…