December 2014 – Talk of Many Things

Product Or Service? CBSA Helps You Take The Dilemma By The Horns

26 December 2014

Many technology vendors sell analytics as a product. However, many marketers want to buy analytics as a service (because it's easier to get a tangible Return on Marketing Investment that…

How To Lie With Big Data

20 December 2014

Darrell Huff's classic How To Lie With Statistics is as relevant now as it was when it was published 60 years ago. In fact, it's perhaps more relevant now because, as…

How CX Drives Sales

12 December 2014

In this day and age of Amazons and Flipkarts, it shouldn't take much for a business to appreciate the importance of customer experience. Nevertheless, when we recommend certain features to…

Retail Is Barking Up The Wrong Tree Against Ecommerce

5 December 2014

Although I had my first taste of ecommerce as far back as 1998, over the years I've preferred to shop at brick-and-mortar stores - at least in India - because…