Small Conversion Can Create A Large Business
Half the money I spend on advertising is wasted; the trouble is I don't know which half. This famous quote is attributed to John Wanamaker (1838-1922), the US businessman who…
Banks Have Nothing To Fear From TELCOs
In my op-ed article titled "Impact of Regulation on Financial Services Providers" published in the August 2012 issue of The Journal of Internet Banking & Commerce, I'd argued that banks…
Ten Ways – Er, Only One Way – To Slash SMS Costs
In Whither Cross-Selling And Upselling With eBills And eStatements?, I'd written about how I got hit by exorbitant SMS costs and how I solved this problem by ordering an SMS Pack…
Web – The Forgotten Channel?
According to the World Retail Banking Report 2012 co-authored by Cap Gemini and EFMA and a few other research reports published recently, customers are viewing the Internet as one of the…