FIs Can Bolster Equity Participation Only By Mitigating Risk
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In an attempt to drive more investments into markets for equity and other higher risk asset classes by the Indian population, 97% of which reportedly prefers safer avenues like savings and deposit products, Mr. Vishal Kapoor, Head of Wealth Management, Standard Chartered Bank, appeals to investors to “take some risk” and offers the assurance that “…on (the) average, it’s good for you!”
When I hear terms like risk and average used together, I’m reminded of an old anecdote told by a professor in the Mechanical Engineering department of IIT Bombay. Urging students to understand problems intuitively and think of solutions at the real-world level instead of blindly using mathematical formulas and equations, the professor used to narrate an incident – hopefully fictitious – where a six-foot student drowned in the nearby Powai lake. Apparently, the student thought he could simply wade through the lake since it was known to have an average depth of only four feet.
Bankers had better realize that, when it comes to deciding how to invest their hard-earned money, most people – barring rare exceptions like the aforementioned six-foot IITian – worry about their individual circumstances and take little comfort from averages. Therefore, instead of trying to assure a risk-averse public of the “average” goodness of equity and similar products, financial institutions should try and structure these products in such a way as to lower their inherent risk. After all, if risk aversion is the problem, what can be a better solution than risk mitigation? Common prescriptions like investor education, effective distribution and incentives can only have marginal impact.
To mitigate risk, financial institutions could renew their promotion of “capital protected” products – minus their customary fineprint, please – as a means to drive more investments into equities and other higher risk assets.
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