GTM360 Turns One
GTM360 turns one. A year ago, I founded GTM360 Marketing Solutions with the mission to enable high-tech companies derive incremental value from their existing ideas, products and capabilities. In the year that's…
Saviors Or Villains – Part 2
A couple of months ago, I'd written about the controversial subject of overdraft protection in my post called Saviors Or Villains? On the back of the increasing realization that banks…
Mine OOO Messages To Bolster Effectiveness Of Email Marketing
A recent email campaign we executed to announce the launch of our SAP CUSTOMER & PARTNER MAILING LIST gave us another occasion to be reminded about why we love Out of…
TCs Are Forever
Ever since banks introduced prepaid foreign exchange cards for overseas travelers, there have been several articles extolling their virtue. No doubt some of them have been inspired by banks that…
NRA’s Slogan Is Also Applicable For Knowledge
Thanks to Google, a lot of people believe that they should seek information only when they need it. Given the amount of information overload in today's digital world, this seems…