SEO or SEM?
With the growing buzz around inbound marketing, it might be useful to note a few key differences between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO optimizes a website's…
Competition Keeps Prices In A Band – But Not Necessarily Low
Writing in India's leading business daily The Economic Times last week, V Raghunathan, CEO of GMR Varalakshmi Foundation, complains about the exorbitant data charges levied on business travelers when they…