How CX Drives Sales
In this day and age of Amazons and Flipkarts, it shouldn't take much for a business to appreciate the importance of customer experience. Nevertheless, when we recommend certain features to…
Retail Is Barking Up The Wrong Tree Against Ecommerce
Although I had my first taste of ecommerce as far back as 1998, over the years I've preferred to shop at brick-and-mortar stores - at least in India - because…
Big Pharma Turns To CEM For Cure
Medical representatives sell prescription drugs by detailing doctors and canvassing drugstores. They do not contact patients who actually consume the medicines. This makes sense because, in the pharma industry, patients…
When Should Mobile Apps Ask Their Users To Register?
Just like some people will never pay for a mobile app - or any digital content for that matter - I'll never use a mobile app that forces me to…
Thank God Google Acquired FeedBurner Along With Its CAPTCHA
When we separated our company blog from my personal blog Talk of Many Things, I had to migrate our business email subscribers from the latter to the former. Since I…
How To Make Co-Creation Work?
It's over a decade since the late C K Prahalad and Venkat Ramaswamy wrote their seminal book The Future of Competition: Co-Creating Unique Value With Customers. During this period, users have…
Right And Wrong Ways Of Using Case Studies
All business development teams understand the importance of case studies in B2B technology sales. But, when it comes to producing and using them, we've come across two diametrically opposite approaches followed…
How The Obama Credit Card Decline Shapes The Future Of Analytics
President Barack Obama’s credit card got declined in a New York restaurant. Because, to quote Obama himself, “…I guess I don’t use it enough, so they thought there was some…
Five Ways To Win Lost SaaS Customers Back
Many of us have signed up for free software trials and not upgraded to the paid version when the trial period ended. Some of us might have bought a subscription…
Difference Between Data Mining & Predictive Analytics
I've been asked several times about the difference between Data Mining and Predictive Analytics. Well, that's not strictly true. I've been asked only once and that too in the following…