Talk of Many Things

Branding is often conflated with marketing and other elements of marketing. Before we clear some of the misconceptions about branding and amplify some of its other attributes, let me copy-paste…

According to the popular narrative, branding is needed only in B2C. That's not true. Branding plays an equally important role for B2B products and services. For the purpose of this…

In Five Pricing Paradoxes, we covered many pricing paradoxes and speculated on why they happen. In this post, we will examine if and how they need to be fixed. Is There…

According to common wisdom, middleman adds a margin, so his price will be higher than the original manufacturer's price. https://twitter.com/dharmeshba/status/1740013829101412495 Given that it has become common wisdom, this belief must…