Talk of Many Things

Medical representatives sell prescription drugs by detailing doctors and canvassing drugstores. They do not contact patients who actually consume the medicines. This makes sense because, in the pharma industry, patients…

All business development teams understand the importance of case studies in B2B technology sales. But, when it comes to producing and using them, we've come across two diametrically opposite approaches followed…

Many of us have signed up for free software trials and not upgraded to the paid version when the trial period ended. Some of us might have bought a subscription…

I've been asked several times about the difference between Data Mining and Predictive Analytics. Well, that's not strictly true. I've been asked only once and that too in the following…

All of us receive spammy offers from banks, consumer brands, ecommerce websites, retailers and many other businesses. If you're like me, you probably delete these SMS / email messages without…