Empowering Frontline Is Still Key To Customer Delight
Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter…
Why Advertisers Must Pay For Ads Seen By Bots
There's a raging debate about ad visibility in recent times. Much as I'd like to think it's triggered by my post Don’t Fall For The ‘Invisible Versus Unseen Ads’ Charade,…
How Online Banking Prepares You To Become An Entrepreneur
As startup mentors will tell you, a successful entrepreneur needs to: Take risks Thrive on ambiguity Move fast but be patient Online banking is a great way to develop these…
FORTUNE Is Changing – For The Worse:(
FORTUNE magazine seems to be undergoing a transformation lately. I've listed the key changes I've observed in the magazine over the past 5-6 months. Disruption. Disruption. Disruption. There's a spate…
Bank Insources Credit Card Reward Redemption Theft
In Beware Of Credit Card Reward Redemption Theft, I'd written about the many occasions in the past when I didn't receive the gifts I'd redeemed on my credit card rewards…
A Truly Indian IT Company Will Join Fortune Global 500 Earlier Than Predicted
In the latest GLOBAL 500 list published by FORTUNE magazine in August 2015, WAL-MART STORES (USA) ranks #1 and WUHAN IRON & STEEL (China) ranks #500. EDIT: The above table has…
Teardown Of Myntra’s App Mantra
India's leading online fashion brand Myntra recently shut down its desktop and mobile websites and decided to go mobile app only. As far as I know, this is an unprecedented…
Role Of Emotion In B2B Sales
People buy from people. People have emotions. Ergo, B2C or B2B, emotions play an equally important role in sales. There's a fairly large group of people that subscribes to this…
Leading Insurer Boosts Sales With Omnichannel CRO
Here's our latest success story: Leading Insurer Boosts Sales Omnichannel CRO increases conversion of browsers to buyers This leading insurer uses integrated marketing to drive sales of its automobile, health,…
How To Remove Features And Increase A Product’s Appeal
Yes, you read that right. There are ways to remove features and increase a product's appeal. This post was sparked off when I heard about GPSVoice, a new mobile app that…