Appealing To Millennials – The Challenge For PayZapp Mobile Wallet
Since I wrote HDFC Bank's PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on…
Launching Conversion Rate Optimization For BFSI
In a recent interview with McKinsey, Citigroup CEO Michael L. Corbat alluded to shopping cart abandonment when he mentioned that today’s digital customers “just stop filling out the application” for…
HDFC Bank’s PayZapp Ends My Bill Payment Woes
I get around 15 bills a month from telcos, utilities and other types of billers. Being an omnichannel freak, I don't have any bias towards where I pay them, with…
Retargeted Ads Or Retarded Ads?
Retargeted Ad is one of those things on which my take as a consumer is diametrically opposed to that as a marketer. As a consumer, I hate them. As a…
Five Ways To Sweeten A Deal – Apart From Discount
Traditional retailers aka kirana stores sell almost everything at MRP* whereas modern retail aka supermarkets sell almost everything below MRP (for the unintiated, this and other India-specific terms are explained…
Millennial Obsession Will Bankrupt Neobanks
Personally, I don't find too many serious shortcomings in the digital banking offerings from my banks. On the contrary, virtually every neobank / fintech I've come across is little more…
Winning A Customer For Life – The Mast Kalandar Way
Ever since I pointed out the yawning gaps in its disloyalty - er loyalty - program in Mast Kalandar Shows How Not To Run A Loyalty Program, Mast Kalandar has…
Retail Is Still Barking Up The Wrong Tree Against Ecommerce
In Retail Is Barking Up The Wrong Tree Against Ecommerce, I'd listed three reasons why I've increasingly turned to ecommerce for my shopping needs. As you might recall, none of them…
The More ERP Changes, The More It Remains The Same
I was recently talking to an SAP consultant who has been in this field for close to a decade and is currently employed with one of the world's largest SAP…
How To Build Marketing Into Your SAAS Product
Separating product from marketing is never a great idea for any type of software but, for Software-as-a-Service, it can be a recipe for disaster. That's because SaaS functionality is a…