How Online Banking Prepares You To Become An Entrepreneur
As startup mentors will tell you, a successful entrepreneur needs to: Take risks Thrive on ambiguity Move fast but be patient Online banking is a great way to develop these…
FORTUNE Is Changing – For The Worse:(
FORTUNE magazine seems to be undergoing a transformation lately. I've listed the key changes I've observed in the magazine over the past 5-6 months. Disruption. Disruption. Disruption. There's a spate…
Bank Insources Credit Card Reward Redemption Theft
In Beware Of Credit Card Reward Redemption Theft, I'd written about the many occasions in the past when I didn't receive the gifts I'd redeemed on my credit card rewards…
A Truly Indian IT Company Will Join Fortune Global 500 Earlier Than Predicted
In the latest GLOBAL 500 list published by FORTUNE magazine in August 2015, WAL-MART STORES (USA) ranks #1 and WUHAN IRON & STEEL (China) ranks #500. EDIT: The above table has…
Teardown Of Myntra’s App Mantra
India's leading online fashion brand Myntra recently shut down its desktop and mobile websites and decided to go mobile app only. As far as I know, this is an unprecedented…
Role Of Emotion In B2B Sales
People buy from people. People have emotions. Ergo, B2C or B2B, emotions play an equally important role in sales. There's a fairly large group of people that subscribes to this…
Leading Insurer Boosts Sales With Omnichannel CRO
Here's our latest success story: Leading Insurer Boosts Sales Omnichannel CRO increases conversion of browsers to buyers This leading insurer uses integrated marketing to drive sales of its automobile, health,…
How To Remove Features And Increase A Product’s Appeal
Yes, you read that right. There are ways to remove features and increase a product's appeal. This post was sparked off when I heard about GPSVoice, a new mobile app that…
Mitigating Fraud Does Not Pay The Bills
Many discussions of security standards emphasize how Chip + PIN and Two Factor Authentication reduce fraud loss and exhort countries using Magstripe / Chip + Signature and Single Factor Authentication…
Treat Every Pageview As A Conversion Opportunity
Before developing a food discovery startup's GTM strategy, we recently did a test drive of its mobile app. The app lists dishes of various cuisines from restaurants in the local…