Winners Incite Action. Losers Wait For Actionable Insight
As a technology marketer, I constantly preach that technology must solve a business problem for it to enter the mainstream. I also believe that it's the technology provider's job to…
Indian IT Industry Shouldn’t Drink The “Move Up The Value Chain” Kool-Aid
Every now and then, the Indian IT industry has been exhorted to "move up the value chain" (read develop products) or face extinction. I've lost count of how many times…
Core Engineering Covets Top IIT Talent But Does Top IIT Talent Covet Core Engineering?
According to Economic Times, IIT Bombay has acceeded to the government’s request to open up first day of placement season to core engineering industries. This is despite the fact that…
Making The Case For A Passport With Lifetime Validity
When I'd visited the local Passport Seva Kendra (PSK) to renew my passport around a year ago, I was thrilled with the experience: The staff was courteous. From a photocopier…
Drivers Of Cult Loyalty
Cult loyalty is the highest tier of loyalty. Consumers at this level patronize the brand forever, recommend it to everyone around them, and, most importantly, talk about the brand well…
Three Ways To Hide Your Secret Sauce
They say every product or service must have a secret sauce. Some startups take the secrecy part of this advice to the extreme by going into stealth mode until they…
#ProNetChoice Lets You Have Your #NetNeutrality Cake And Eat It Too
Enough water has flown under the bridge since I wrote Goodbye #NetNeutrality Hello #ProNetChoice. During this period, I got a chance to deep dive into the principle of "zero rating"…
Digital Marketing Must Get Rid Of Fly-By-Night SEO Operators
We focus on the SEM and CRO elements of digital marketing and work with third party SEO service providers whenever the technique could be useful in a specific campaign. (For…
Empowering Frontline Is Still Key To Customer Delight
Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter…
Why Advertisers Must Pay For Ads Seen By Bots
There's a raging debate about ad visibility in recent times. Much as I'd like to think it's triggered by my post Don’t Fall For The ‘Invisible Versus Unseen Ads’ Charade,…