Talk of Many Things – Page 42 – Personal Blog of Ketharaman Swaminathan

Just Because Customers Can Find Their Own Solutions Doesn’t Mean They Will

6 May 2016

There’s lot of data in the public domain. Buyer 2.0 is Internet-savvy. So they will help themselves to all that information and find solutions to their pain areas by themselves.…

Banks Will Know Chipotle Is Going Bankrupt Before Chipotle’s CEO

22 April 2016

Following Chipotle’s e-coli scare late last year, the burrito chain’s stock has been on a free fall. From a peak of ~$750 in October 2015, the stock price plummeted to…

Scoping Can Make Or Break A Deal

15 April 2016

Whenever they're asked to sweeten a deal, most vendors respond with a discount. They don't have to. In Five Ways To Sweeten A Deal – Apart From Discount, we gave…

Publix Deserves A Standing Ovation

8 April 2016

You generally give standing ovations to speeches, concerts and other live events. On one occasion, I literally stood up and clapped after reading a book (it was "Gods of Guilt" by…

How To Really Kill Cash

1 April 2016

They said cash is costly. It didn't work with merchants. They launched one mobile wallet after the other to drive cashless behavior. It didn't work with consumers. They scared people…

Panic Not If Your WordPress Images Fail To Enlarge

18 March 2016

Content marketers rarely find the space to squeeze in full size versions of images in the body of their content. Therefore, it's customary for them to include a smaller size…

How Banks Can Boost Branch Sales

11 March 2016

In his blog post titled The Power of Location-Based Offers in Financial Services, Jim Marous, Co-Publisher of The Financial Brand, highlights how banks can leverage the proliferation of smartphones to…

Sales Will Hasten Its Demise By Sitting On The BANT High Horse

4 March 2016

In this post “ALL B2B SALES LEADS ARE NOT CREATED EQUAL”, author Garrett Hollander references a BtoB Magazine study according to which only 23% of sales professionals say marketers deliver…

Is India Headed For A Subprime Mortgage Crisis?

26 February 2016

I drafted this blog post four years ago after reading this article in Economic Times. Not wanting to sound alarmist, I decided to can it. I revisited the post many…

Apple CEO – Patriot Or Anti-National?

22 February 2016

The Pune Mirror edition of 20 February 2016 carried a column by my fellow alum Ajit Ranade, Chief Economist of the Aditya Birla Group. Although it was titled "The anti-national…