Will ChatGPT Kill SaaS?

The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of…

Product Mindset – Middleware Platform

I recently read the following post on Twitter: @sudomax: Who would have thought connecting disparate APIs would have been so successful. The OP is referring to Zapier, which automates workflows…

Bootcamp: Latest Presales Technique

After it generates a Marketing Qualified Lead (MQL), Marketing hands over a case to Sales to take it to closure. In software product selling, one of the first things that…

Innovation Is Not Invention

Innovation is not Invention. Invention is a new thing. Innovation is a new way of doing an existing thing that amplifies impact through broader reach. Let me cite a few…

Price Primer

Price is one of the 4Ps of marketing: Product, Price, Place, and Promotion. I've covered pricing methods here and here, and pricing paradoxes here and here. This post is about…