Mark Of A Great Salesman In Today’s Strange And Unprecedented Times
There are countless theories on what it takes to be a great salesperson. When I began my career in sales back in the day, Harvard Business Review called out Empathy…
Interoperability – The Sole Loser In UPI
We ended Banks Have Not Lost The UPI Plot on a sobering note: Sadly, interoperability has been given the short shrift in the way UPI has evolved. In this post, we'll…
Health Insurance, Not Price Control, Is The Solution
Amidst the din of free versus paid vaccine and blackmarketing of essential drugs like Remdesivir, I thought it's a good time for me to repost my letter to the editor…
Corporate Gift Supplier Pivots To Technology Company
Here's our latest success story: Corporate Gift Supplier Pivots To Technology Company Digital Transformation Accelerates Sales Cycle And Boosts Ticket Size The customer began its journey as the supplier of…
Will Regulation Eliminate Subscription Trap?
We saw many best practices to escape Subscription Trap in Six Hacks To Escape Subscription Trap. At the end of the post, we noted that none of them is guaranteed to…
InCREDible Rise Of CRED
Every month, when I pay my credit card bills, I sigh to myself "if only there was a way to pay this bill with another credit card and earn rewards...".…
Banks Have Not Lost The UPI Plot
The common man hears about Google Pay, PhonePe and PayTM while making UPI payments - rather than State Bank of India, HDFC Bank or ICICI Bank. Ergo there's a widespread…
Six Hacks To Escape Subscription Trap
In What Is Subscription Trap?, we saw several Dark Patterns used by brands and service providers ("Merchants") to make it difficult for us to cancel subscriptions like Social network e.g.…
Why B2B Marketing Should Be Targeted At Company – Not Users
We saw a spate of B2C marketers trying to get into B2B six to eight years ago. At the time, I'd shared my thoughts on how to harness emotions in…
What Is Subscription Trap?
All of us are familiar with the following subscriptions: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video / OTT e.g. Netflix Hosting service e.g. Hostgator…