InCREDible Rise Of CRED
Every month, when I pay my credit card bills, I sigh to myself "if only there was a way to pay this bill with another credit card and earn rewards...".…
Banks Have Not Lost The UPI Plot
The common man hears about Google Pay, PhonePe and PayTM while making UPI payments - rather than State Bank of India, HDFC Bank or ICICI Bank. Ergo there's a widespread…
Six Hacks To Escape Subscription Trap
In What Is Subscription Trap?, we saw several Dark Patterns used by brands and service providers ("Merchants") to make it difficult for us to cancel subscriptions like Social network e.g.…
Why B2B Marketing Should Be Targeted At Company – Not Users
We saw a spate of B2C marketers trying to get into B2B six to eight years ago. At the time, I'd shared my thoughts on how to harness emotions in…
What Is Subscription Trap?
All of us are familiar with the following subscriptions: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video / OTT e.g. Netflix Hosting service e.g. Hostgator…
On The Internet, Nobody Knows You’re Not A Big Dog
If you glance through LinkedIn, you'll find a lot of people who claim to be big shots at the Amazons, Googles and Microsofts of the world when they're not. Neither…
Secret Of Solving The Attribution Problem In Sales & Marketing
Deal attribution is a chronic problem in almost all industries. Its direct fallout is the never-ending fights over credit sharing for deals between sales and marketing in B2B industries. Let…
Internet Has Changed B2B Buying By 45 Percent
There are very few topics in B2B sales that are as polarizing as the debate over how much the Internet has changed B2B buying. Some sales people say customers can…
Second Order Thinking Doesn’t Make For Good Memes
A few years ago, I had guided my retainer customers in the digital payments space on how to address imminent threats from identity theft and cyberfraud. More in In #CashlessIndia…
BNPL Ain’t Killing Banks – It’s Making Them Rich
Every time a shiny new fintech product or service enters the market, finsurgents immediately predict the death of traditional banks. But traditional banks always go laughing all the way to…